The Vending Sales Process

Success in vending sales demands constant commitment to a multidiscipline process whether you are a small operator or a large multi-state operator. In order to be successful in your Antares vending business, you need to be able to handle the high and lows of everyday sales life.

Key element: personal relationships

A side of our industry includes the product, equipment, and other goods and services that are sold to the vending operator. The other side has the sales people who represent the vending operators who go out and try to obtain new business.

A salesperson on the supplier’s side does more of a relationship type selling process. Whether you are selling vending equipment or products at the regional level, you are calling on the same people (local vending operators) everyday. There are some steps that you need to take to develop these relationships which will lead to the success of your Antares business. Such as:

Relationship building

When you are meeting your new customer, you shouldn’t approach them straight away with lets a candy and ask then whether they would like to try it. First get to know the customer by asking about how they started the business and whether the whole family is involved. You can also ask what they have done to make the business successful.

You should also get to meet the route people as well as become involved in the state vending association. This is all essential to the success of your Antares vending business.

Success demands commitment

What you want is to sell your candy bar or machine so you will need to be committed to the success of your Antares vending business. You need to really get to know your customer. The sales people on the operator side of the business especially in the large market tend to do more of cold calling. That means calling on new people everyday. The things mentioned above in relationship selling apply to you as well. You should develop relationships which can turn to referrals and eventually more business.

Goals

Look at your sales goals for each month, then you can determine how many cold calls you need to make in a day to get appointments. After which you will need to determine how many appointments will be needed to create enough sales to meet your monthly sales goal.