Friday, September 08, 2006

Promotions That Work, Give Something Back

Promotions that work in your Antares business will give back something extra to the customer, driver or operator. It answers that time honored requirements of pleasing the end consumer or, depending on the situation, the route driver. It also puts gloss on the vending operator.

Successful promotions range from the most homogenous projects generated by the Antares operator all the way to games and contests involving a whole continent of competing coupon or mailings to consumers or route drivers.

Promotions that don’t work don’t appeal the end winner, or don’t appeal to the Antares vending operator, or maybe they don’t even work for the manufacturer.

Antares operators can device their own promotions

Not all promotions involve manufacturers, some are operator driven. It all just depends on the size of your Antares operations. Promotions can be something simple such as t-shirts or caps to promotions that are more expensive.

Customers love specials

You can have some special offers in your Antares vending machines. Perhaps you can have combo offer for your snacks, because these are the things that customers love. You can offer prizes with every purchase of an item. This kind of system has worked well with a number of vending operators.

It is things like this that will make buying from an Antares vending machine very interesting. Promotions have picked up a lot in the last few years. Competition is keen, so you will need to come up with every kind of program to promote your Antares business.

As far as route driver promotions go, they can be motivated by less paperwork which will make the work generally easier for them. If things are complicated, the route drivers lose motivation. Route drivers are motivated by cash. For your Antares business you can run a route driver competition rewarding exact product accounting.

Anything that promotes high standards in route driver honesty and exactitude is worth the outlay.

0 Comments:

Post a Comment

<< Home