Friday, February 02, 2007

Cold Beverage Vending

Cold beverage vending in the U.S. has always been popular. People always have the need for a cold drink, especially on a hot summer day. Vending operators that have placed beverage vending machines in locations always experience high sales. This of course happens if they have placed the vending machine in the right location.

Planet Antares offers cold beverages as well as snacks in their vending machines. This kind of combination works well in most locations because when customers buy snacks, they would usually have a cold beverage with the snack as well. Cold drinks in vending machines have found their way into a wide range of locations populated by just about every identifiable demographic group. There are locations where the customers would like to maybe see diet cold beverages. If this happens in your Planet Antares vending business, it means that you would need to offer regular cold beverages as well diet cold beverages. People in locations always have different tastes and vending operators have responded to this market evolution by increasing the pace of new product development and making better use of sales analysis to tailor cold drink menus to suit a wide scale of tastes.

Having a Planet Antares cold beverage and snack vending business would mean that you would need to offer customers all varieties of drinks, which would include new flavored carbonated soft drinks, diet twists, juices, energy drinks and bottled water options. Offering this mix in your vending machines will mean that you are catering to the masses. Certain beverages would be preferred over other beverages in different locations. To maximize your profits, you would need to make sure that the quantity of the products in each machine matches with the locations demands. Category management can play a significant role in such situations. This system would allow you to maximize your profits by offering a profitable product mix for each location.

A glass front Planet Antares vending machine will also maximize the profits of the merchandise in the vending machine. When you introduce new beverages in the vending machine, the interest of the public will be generated because the new beverage will be visible while in the machine. In order to maintain that interest of the customer, you can continue to rotate new items in and out, although it will always be the core items like Coke and Pepsi, which will always sell the most.

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