Promotional Strategies For Successful Vending

Promoting your vending business is essential to increase customer base, keep the interest of current customers alive and motivate employees and operators too. Not only will effective promotion help in pleasing the customers but also fulfill the requirements of route drivers. Moreover, you can build your business brand image.

Many vending machine operators make the mistake of thinking that running a vending business doesn’t require any marketing or promotion. Contrary to the popular belief that vending machines can sell on their own, you will need to do a certain amount of marketing to attract customers and get new locations.

A successful promotion need not be of any specific type. It may range from homogenous products created by the vending operator to sophisticated games and contests that requires a complex procedure of sending competing coupons to customers or route drivers.

Some vending machine manufacturers and distributors like Planet Antares Inc may also carry out promotional activity. If your promotion isn’t successful, it will be due to lack of interest on part of the end consumer.

As a vending machine operator, you can plan your vending business promotions according to the following elements:

• Size of vending machine business
• Nature of customers
• Product trends and demand
• Needs of the route drivers
• Budget restrictions

If you are planning a promotion campaign, it will depend on all of the above factors. Basically, you will need to be creative while promoting your vending machines, products, etc. this may be done in a simple way by giving caps or t-shirts to customers or you may opt for a more expensive and impressive campaign.

Another option is to offer combo snacks as special promotion of your Antares vending machines. Customers love specials and even if they don’t need the vending products, they will order them to get a free gift or extra stuff. Many vending operators have used this way of giving prizes with every purchase to increase their customer base and in turn, business profitability.

The trick is to make your vending machines more interesting and attractive to arouse customer interest and encourage impulse buying. In recent years, promotions have become quite popular among vending operators to beat the competition.

For route driver promotions, you must aim at making their work easier by reducing the paperwork and other methods of motivation. Set targets of work performance and give monetary rewards to the winner. Also, you can run competition for product accounting and reward the most efficient performer. It goes a long way in encouraging honesty and breaking their monotony of work.