Latest Vending Business Strategy

Healthy living and healthy eating is what most people are looking forward to. This concept has given rise to several health drinks and food products which are replacing the not so healthy food. Energy drinks are the latest craze among all age groups of customers everywhere. With vending industry growing at an unprecedented rate, energy drinks are a sure short form of making profits. Energy drink vending machine business opportunity is a guaranteed success. The target market for energy drink marketers is huge and it includes schools, university campuses, offices, parks, gyms, dance studios and any other place with high foot fall. Energy drink vending machines have the potential for a high return on investment in a short period of time.

Apart from energy drinks, candy and snacks is the next best revenue opportunity. Low calorie cereal bars and low fat snack have been introduced in order to encourage healthy eating among customers. Because of huge demand, candy and snack bar operators are up grading to large sizes.. The major benefits of these up-gradations are:

Customer benefit: Customer would receive more quantity of the product. For instance, if beverage operator has upgraded from 12 ounce to 20 ounce, then customer would receive 8 more ounces of the product at low per ounce cost as compared to purchasing 12 ounce.

Vending operator benefit: An operator would benefit in the long run by increasing the size or capacity of the bottle. This would generate higher sales.

Manufacturers benefit: As the margins increase from sales, manufacturer gets benefited.
Trade up or up grading is a marketing strategy used especially in food industry. You can find that most fast food joints increase the quantity of drink offered for a very small fee. This allows the customer to enjoy more amount of drink for the same money. Gradually small quantity of drinks is completely eliminated from being sold. As customers get lured by larger products at a small upgrade cost, many operators are experiencing success with trade-up marketing.

Planet Antares keeps a track on vending trends. Under customer support program, they assist vending operators in planning their business for success. Planet Antares is a leading manufacturer of vending machines in US. State of the art vending machines by Planet Antares are reasonably priced and provide hassle free operations.