Packaging Its Importance In Vending Business

Product selection is very crucial in vending business. Products are placed in vending machine with an aim to entice customers. This is when glass front vending machines from Planet Antares become helpful. Unlike other products, vending machine purchases are impulsive. Operators have very few seconds in which they need to convince customers to purchase products. One way of doing this is through visual impact that stimulates them psychologically. Product manufactures use this technique while packing products. Three elements play vital role while designing appealing packaging.

• Color: Colors are often related to emotional status of an individual. The products in your machine should be in such a way that they are able to grab the attention of customers even from a far off distance. For instance, green is a color that is associated with organic soda machine products like tea and health drinks. Bright colors on the other hand are known to be more fun and pleasing. A vending machine with bright colored products is capable of tantalizing customers who are forced to take a closer look and thus purchase the product.

• Graphics: People are more familiar with branded products, so marking the machine with logos, pictures or fonts can attract customers. Animated characters and cartoons are best suited if you are targeting kids. This is one reason why most operators are advised to place branded items in their machines. Branded items are renowned internationally and hence they are easily recognised by most of the customers.

• Shapes and sizes: Some products come in standards shapes and sizes. These make help customers in distinguishing these products from those of its competitors. However, manufacturers have started making changes in them. For instance, soft drink cans are made more slender and taller than their previous forms.

Even minute details are taken into consideration by manufacturers in order to offer better and improved products to their customers.