Branding Takes Constant Work

In order to keep your company’s name at “top of mind” with current and prospective customers, you will need to create and promote your brand constantly. There are various definitions of the word “brand.” Your company name, logo, color scheme and tag line all can be part of your “brand.” It is what makes people remember you and what you do.

Brand communicate who you are

For your Antares operations, your brand is meant to create awareness. This will promote the high quality image of your company and will also communicate your message of what makes you different from your competition. If your brand is successful in accomplishing these items with your current customers, then “word-of-mouth” advertising will occur for you.

Consider your firm’s full visibility

Without paying enormous costs, you can ingrain your brand into your customer’s minds through repetition via your Antares vending machines, vehicles and maybe through banners in your customer’s facility. Use these avenues to visually implant your brand into your customers’ and prospects’ minds.

To market your company successfully, it is important to have visual elements that represent your company. You should also have a communication plan that ensures that your prospective customers see your brand repeatedly throughout the day. The first step is the logo and color scheme that you use to represent your company.

The next step is the tag line. This is the small, easy to read statement that tells your prospective customer or your present customer, in literally two seconds, why they should choose your Antares operations for their vending services.

The third step is to decide what form of media you will use to communicate the look and message to your client.

In creating a logo, tag line and color scheme for your Antares business, you will need to ask the following questions.

1) Who am I targeting with my message?

2) What specifically is the message that I am trying to communicate to my target customer?

3) What colors help me to emotionally convey the message?