Wednesday, January 13, 2010

Vending Not A Tough Nut To Crack If You Understand Its Basics

Vending is one of the very few business opportunities that is least affected by recession or other economic downturns. Besides this low capital requirement, zero employees, high profit margins make it most popular choice among operators. These features have been able to draw more and more customers towards this business. Thus the number of operators taking up this business has increased manifold. Vending industry also faces stiff competition from shopping malls and other retail outlets.

It is quite challenging for this industry to withstand this competition and create a unique identity for itself in this competitive world. For this to happen, vending operator needs to under stand working of this industry from a broader perspective. It has also been observed that there are few operators who quit this business unable to grasp the basics clearly. Getting lured by the returns and benefits of this industry, they often ignore the necessity of proper planning and its strategic implementation.

Few tips on how to withstand this competition are mentioned below:

• Try to be specific in what you sell. Do not vend more than what you can manage. Concentrate on few products and switch to bulk vending if possible for better results.

• The establishment and running costs of vending business is low compared to other businesses. This business does not require you to hire sales personnel and being a complete cash business, there is no scope for bad debts. These benefits allow you to price products at lesser price when compared to other shopping malls or retail outlets.

• Vending has gained huge popularity among people who hardly have time to wait in long queue for billing or purchasing products. This machine provides you with the convenience of pick and go. So ensure that you stock your machine with sufficient quantity of stock. This will help boost your sales.

• Always prefer latest and new machines. Discourage used or refurbished machines. New machines are more reliable and ensure smooth operations.

• Adopt marketing strategies. Provide discounts and special offers that can increase your sales.


• Prefer glass front vending machines from Planet Antares when compared to closed ones. These machines enable customers to see the products which they would be purchasing. Not only this, glass front machines help you in identifying outdated stock which can be easily removed.

These tips if implemented properly are sure to give you a huge success.

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