Developing Relationships in Vending

It is important to develop relationships with the business experts in your community. You would need to call them and introduce yourself and your Antares vending company to them. Send them informational packets, or you can invite them to lunch to show them your capabilities and help them understand your services.

By networking with these professionals and developing relationships with them, you will be in a position to refer them business. By doing this, you will be creating a symbiotic relationship that helps both of you.

Key resource: moving firms

It is important that you get to know the sales representatives and executives within every commercial moving company in your local area. These people have information on what companies are moving and where they are moving. Always keep in mind that a company that is moving is very open and willing to switch vending providers. This of course would create an opportunity for you Antares business.

Reach the human resource managers

Get to know the large employers within a 30 mile radius of your vending company. Human resource managers are responsible for keeping their employees happy, motivated and healthy. Call the HR executives and inform them about your new Antares vending healthy initiatives.

It is also important for you know where your target market obtains their news. What business journals, magazines and newsletters are mostly read by your target market?

Using the web as an effective communications tool can improve the customers’ buying experience as well as educate the customers on all the products that your Antares vending business is offering.

Making it easier for customers to do business with your company leads to positive word of mouth, increased sales and new customers.

Word of mouth marketing techniques are a cost effective way to gain new customers. You don’t need to make a large investment for this.

Get in on the conversations

At any one time, in your business community, conversations are taking place and decisions about vending are being made. You will need to know how, when and where these opinions are being shared. Take full advantage of the word of mouth and encourage the buzz to spread.