Energy Bars in Vending Machines

The energy bar category is being described by the c-store industry as “exploding.” Energy bars are becoming “mainstream.” They are as diverse as the clientele they hope to energize. The energy bar assortment in your Antares vending business should be focused on meeting the needs of three different nutritional consumers.

These categories can include: male and young consumers who want to boost their energy; female and slightly older consumers who want meal and snack substitutes; and consumers (male and young) who want high levels of protein or low levels of carbohydrates.

Supermarkets aren’t the right venue

The energy bar category is impacting supermarkets as well. Supermarkets may be a lucrative channel for energy bars, but it is not a place of convenience. Most energy bars are sold in single packs, thus it is not appealing to supermarket consumers. This is a good sign for Antares vending operators.

Energy bars fit in with what today’s consumers are looking for. They have been in the market for a long time, and initially never sold that well. The consumer’s buying habits change in tandem with new lifestyles, so today energy bars are very popular with the consumers.

A home meal replacement product

There are a number of consumers who want this exploding category product, and with limited retail outlets from which to purchase it. C-stores have been exploring the energy bar and energy supplements categories, hence you can explore this product category for your vending business by Natural Choice USA.

Don’t let the price scare you away

Energy bars need to be higher priced than other snacks, but don’t be discouraged. Consumers would expect them to cost more. The consumers who are interested in buying the product will do so regardless of the price, so this should not deter you.

You should not ignore the opportunity to experiment with the energy bars in your Antares vending business. You would not want your snacking consumers to leave your vending locations and visiting the local c-store to purchase their energy bar lunch replacement.